Starting Business (1929-1951)
1929 - Founder Motoji Kobayashi
The founder and the first president, Motoji Kobayashi opened Kobayashi Shoten to sell fresh fruit and vegetables in Yanagibashi Central Market
Switched to selling wasabi wholesale
Began researching and producing powdered wasabi
1937 - First sashimi garnish maker developed by Motoji Kobayashi
Developed "Kanto-style Garnish Machine" and "Wasabi Drier"
Purchased western style-house in Nagoya-shi, Nakagawa-ku (now KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory); factory established
Opened Osaka Agency (now Osaka Branch)
Opened Tokyo Agency (now Tokyo Branch)
1950 - KINJIRUSHI’s trademark registration notice
Received first trademark registration for "KIN"
Began contract cultivation of horseradish in Nagano
Building the Foundation (1952-1974)
Established (incorporated) KINJIRUSHI Wasabi Co., Ltd. (now KINJIRUSHI Co., Ltd.), Motoji Kobayashi becomes first President
Established All Japan Wasabi Association
Opened new Nagoya Factory (now Nagoya Factory #1
Opened Sapporo Office (now Sapporo Branch)
Switched horseradish contract cultivation land from Nagano to Hokkaido
1968 - Abashiri Factory is completed
Completed Abashiri Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #1)
KINJIRUSHI’s "Pure Powdered Wasabi"
First in industry to release pure "KINJIRUSHI Wasabi" without any mustard powder mixed in
KINJIRUSHI "Wasabi Paste" (packets)
First in industry to release "KINJIRUSHI Wasabi Paste" (packets)
Opened Sendai Agency (now Sendai Branch)
1973 - "KINJIRUSHI Grated Wasabi (Fuji, Shirayuki and Sansui)"
"Fresh Grated Wasabi"
First in industry to sell "KINJIRUSHI Grated Wasabi" and "KINJIRUSHI Fresh Grated Wasabi"
KINJIRUSHI wasabi recommended as a designated product by ZENSUISHOREN
Released "KINJIRUSHI RAIFORT®"
A Strong Showing (1975-2003)
First President Motoji Kobayashi passes away
KINJIRUSHI wasabi recommended as a designated product by the Sushi Product Environmental Hygiene Trade Association Federation
Released "Fresh Grated Ginger"
Completed Nagoya Factory #2 (now KINJIRUSHI Wasabi Co., Ltd. Nagoya Factory #2)
Released "Fresh Grated Garlic"
Received Food and Marketing Bureau Head's Award from Ministry of Agriculture, Forestry and Fisheries
"Fresh Grated Wasabi for Sashimi"
Released "Fresh Grated Wasabi for Sashimi"
Opened Los Angeles Representative Office (now K•W•I HQ)
Released "Fresh Grated Wasabi" in a cold tube for home use
Established Abashiri Agricultural Goods Advanced Processing Research Center
Received Tokai Region Award during 22nd Medium and Small Business Research Institute Awards (now Good Company Award)
Established Yanagijima Research Center
Released "Pickled Leaf/Stem/Flower Bud Wasabi in Soy Sauce"
"All Japan Wasabi Association" renamed to "All Japan Processed Wasabi Association;" Ikko Kobayashi becomes Chairman
Released "Eel Sauce & Japanese Pepper"
Received Ministry of Agriculture, Forestry and Fisheries Minster's Award
Completed new Okhotsk Factory (now KINJIRUSHI Wasabi Co., Ltd. Okhotsk Factory #2)
"KINJIRUSHI Fresh Grated Wasabi" wins 1st "Commercial Processed Food Hit Award" in Japanese Food Category
Established Waner Foods Co., Ltd. (now KINJIRUSHI Wasabi Co., Ltd. Shizuoka Factory)
Released "KINJIRUSHI Finely Chopped Wasabi"
Developed "Mitsuki," a new type of wasabi product, and registered seedlings with the Ministry of Agriculture, Forestry and Fisheries
Company name changed from KINJIRUSHI Wasabi Co., Ltd. to KINJIRUSHI Co., Ltd.
The Future (2004-Present)
Certified as "AICHI Brand Company" (Aichi Prefecture)
Waner Sales Co., Ltd. renamed to KINJIRUSHI Sales Co., Ltd.
Opened KINJIRUSHI Online Shop
"KINJIRUSHI Finely Chopped Wasabi" wins 11th "Commercial Processed Food Hit Award" in Japanese Food Category
Released "Wasabi-thiohexyl®" Series of refreshment items
Opened London Representative Office (England)
Received Production Office Head's Award from Ministry of Agriculture, Forestry and Fisheries (wasabi cultivation)
Began producing "Waner Powdered Wasabi V-1A" in the U.S.
Merged KINJIRUSHI Mail Order Co., Ltd. with KINJIRUSHI Co., Ltd.
"Grated Wasabi" and "Fresh Grated Ginger" condiments received "2013 Superior Taste Award" from International Taste & Quality Institute (iTQi)
Established KINJIRUSHI Agriculture Co., Ltd.
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