KINJIRUSHI’s Statement of Determination
As a pioneer in the processed wasabi industry, the KINJIRUSHI Group has been providing the world with the fresh aroma, flavor, and health benefits of wasabi.
On April 1, 2020, the 91st anniversary of our company’s founding, we took the next step toward becoming a 100-year-old company by revamping our brand logo, brand concept, and brand statement.
Our dream is to make wasabi commonplace on every dining table around the world and to make KINJIRUSHI WASABI a globally recognized brand.
Kindly look forward to the KINJIRUSHI Group for more in the future.
Our logo consists of the character for gold (kin) stylized to resemble Mt. Fuji, the most symbolic and divine landmark in Japan, and the terraced fields in which wasabi is abundantly grown.
This combination of Mt. Fuji and terraced fields symbolises our highest quality of wasabi production.
The Japanese version of the KINJIRUSHI WASABI logo is designed based on the traditional Japanese calligraphy. Its sharp edges and rounded shapes respectively represent the pungency and aroma of wasabi.
Brand Concept and Statement
This brand concept and brand statement describes the determination of the KINJIRUSHI Group to take the grand next step toward becoming a 100-year-old company.
Our goal is to let as many people as possible know about the authentic taste of Japanese wasabi and its significant health benefits,
also to create a wealthier and healthier world by introducing our wasabi.
We would like to restate our solid ambitions.