Kinjirushi's Management Philosophy

We manage our company
with an appreciation for the blessings
from mother earth and nature
as well as from the care of people around us.
Through our products,
let us contribute on a trend for a healthier diet
and diversifying food culture around the world.

Aspiring to become "A created partner corporation", we will contribute to the progress of food culture.

In our contemporary diversified diet, people are showing greater concern for a maintaining healthy diet; Japanese food with its superb balance of nutrition has attracted international attention. Above all, "wasabi", long favored as integral part in the historical Japanese dietary culture, is seen to be an important food compliment.

Since the establishment of our company for 80 years, we have always introduced state-of-art technology in the research and development of our products as a pioneer of wasabi products; our employees seek the highest quality standards for all of our products. As a result, "Kinjirushi" has gained a reputation for our wasabi products as highest quality and reliability. We are now engaged in introducing a system to record information on raw materials used in our products to ensure food safety.

In addition to a manufacture of wasabi products, we also manufacture variety of seasoning products. Our research group has been studying about various health effects from components of wasabi.

The Kinjirushi group, are aspiring to become "A Creative style partner corporation". We inspire each other to provide our service to as many people as we could reach, and we would like to inform more people how genuine flavor taste like. That is our wish.

KINJIRUSHI Co., Ltd.
President: Hakusei Kobayashi